The underlying priority amongst all advertisers is getting their message across cost efficiently.  Bag co-oping is one of the most efficient existing vehicles in today’s marketplace.  This technique is also admirable because it does not bombard consumers as they generally have a familiarity with the product and its uses.  Our product is not attempting to revolutionize the way consumers use grocery bags, it is simply adding a means to which advertisers can effectively reach those who already come in contact with such bags.   

A recent study confirmed that 84% of Americans noticed ads in grocery stores.  This retention is the second highest reach ratio amongst all advertising vehicles behind billboards at 85%.  All-Store Marketing combines the two most effective media vehicles. 

Advertising on supermarket bags are virtual mobile billboards.  This form of media garners multiple impressions as consumers are standing on the check-out line, packing bags, placing groceries in their vehicles and unpacking groceries in their homes.  Additionally, grocery bags are often reused by consumers as garbage bags as well as for transporting items to and from work and recreational activities.  Other competing forms of media (grocery carts, aisle promotions and billboards) are static and are unable to reach the consumer in their homes.  Furthermore, advertising on supermarket bags is unique in that it provides clients with the ability to strategically target consumers based on geographic location, age, sex, race, religion, and social demographic.

Your brand will be at your target’s fingertips throughout their shopping experience!